How to evaluate a viral product claim

Use the product information to check a trend before deciding whether to try it.

Identify the claim

Separate what you can see in the demonstration from what the creator says the product will do. A short clip can show the format of a product without showing the directions or suitability information.

Look for written instructions

Check the package or product page for intended use, materials and limitations. Make sure the listing shows the exact product demonstrated, including the size or pack you are considering.

Compare evidence and marketing

A discount or testimonial can help explain why a product is popular, but it cannot answer questions about suitability. Look for reliable guidance when a claim goes beyond the product’s stated use.